With 31 properties Downtown worth more than $27 million, Pittsburgh's
Urban Redevelopment Authority has a big stake in the area's rebirth.
But the URA also is a major reason why the hard labor leading to that
rebirth continues, retailers and real estate brokers say. They complain
that the agency turns away developers who might bring new life to the
Downtown.
"The city's got to allow the private sector to develop
Downtown," said Eitan Solomon, who owns Prime Gear, a sports apparel
shop on Wood Street. "We don't live in Russia. I don't think so."
Several of the URA's high-profile buildings along Forbes Avenue
-- all bought with taxpayer money for city government-directed
redevelopment plans that failed -- sit empty. Cheerful posters behind
dust-caked and graffiti-scrawled windows show a rising sun and the
URA's name while proclaiming: "Preparing Downtown for a Brighter
Tomorrow!"
Mayor Tom Murphy readily acknowledges the city has turned down
"a number of developers" who want individual URA properties. The city
would rather hold onto them, he said, hoping to turn them into a
sweeping retail and housing redevelopment.
"We believe -- and every person we have talked to, every developer, has
been clear -- that the value is in doing it holistically,
comprehensively, not in a piecemeal way," Murphy said. "If we begin to
sell the buildings off, then we move away from doing what I think would
be attractive development."
Murphy concedes the city will have to at least consider selling
off the properties individually if his third attempt to lure a master
redeveloper fails.
"If we can't see a way to do that," Murphy said, "then probably we will begin to move in a new direction."
Downtown interests say there would be no shortage of takers.
Developers privately complain they have been turned away when they
tried to buy URA properties. They declined to speak publicly for fear
of upsetting the Murphy administration.
Councilman Sala Udin, who serves on the URA board of directors, said
the Downtown situation is not dire and there's no need to unload the
URA's portfolio, which includes the former G.C. Murphy buildings that
border the once-bustling Market Square.
"Downtown is still a successful, thriving commercial district," he said. "There are problems, but it's not a ghost town."
Meanwhile, the annual cost to taxpayers in lost revenue on the
URA's property tax-exempt Downtown portfolio tops $800,000 a year,
including $300,000 that would go to the cash-strapped city, according
to Allegheny County's online assessment records.
Critics say that cost might be worth paying to support the mayor's
strategy -- had it not already failed twice. While the URA pursues
comprehensive redevelopment, more shops are going out of business.
Across Wood Street from his sports apparel retail shop, Solomon
counts five empty storefronts, one of them owned by the URA. The now
empty Lazarus-Macy's building sits across the corner. Another
storefront is empty on his side of the street, and the store next door,
The Card Center, is having a going-out-of-business sale.
The co-owner of that store, Patty Maloney, was a strong critic of
Murphy's initial redevelopment plan four years ago, the ambitious
Marketplace at Fifth and Forbes, a $522 million project that hinged on
retailer Nordstrom opening a store that would have been heavily
subsidized by taxpayers. The plan collapsed, in part because Downtown
businesses and property owners fought against losing their properties
to the city by eminent domain.
Now some are losing their businesses to the lack of retail
density -- a concentration of stores that could attract shoppers -- as
well as to a neglect of basic maintenance in the Fifth and Forbes
corridor. When the sidewalk in front of a URA-owned Murphy's building
started cracking, the city paved it with macadam rather than replacing
the concrete.
A woman working in The Card Center said Maloney is no longer commenting
on Downtown redevelopment. She could not be reached for comment.
Murphy's subsequent plan, which would have used more existing buildings
instead of razing the Fifth and Forbes corridor, collapsed in January
when the Philadelphia developer was bought out.
The city is waiting for another Philadelphia developer, Dranoff
Properties, to propose a comprehensive retail and housing plan, Murphy
said. Major developers will invest in the Downtown only if the city can
offer them a large parcel, he said. While saying it "breaks my heart"
to walk through the Fifth and Forbes retail corridor, Murphy said his
original proposal could have prevented such decay.
Dranoff is expected to make its pitch for revitalizing Downtown early next year.
The URA's acting director, Jerome Dettore, could not be reached for
comment. Midge McCauley, who is developing Dranoff's Downtown plan,
declined to talk about it.
Instead of trying to direct Downtown redevelopment, the city and URA
need to step aside and let market forces shape the retail area -- even
if that means allowing multiple investors to reclaim the area one
building at a time, said Aaron Stauber, managing director of Rugby
Realty in Teterboro, N.J.
Stauber's company owns the Gulf Tower and is involved in redevelopment
efforts at a number of properties on Penn and Liberty avenues,
Downtown. Until last month, Rugby had been considered the likely buyer
for the soon-to-be-closed Lord & Taylor department store. The
building went to J.J. Gumberg Co. of Braddock Hills instead.
"You have got to let market forces work," Stauber said. The city should
encourage investment in the Downtown, regardless of whether it's from
upscale stores or discount outlets, he said.
Bill Burroughs, the president of Downtown real estate developer
Scott & McCune Co., said there's no dealing with the URA. He gave
up ambitious plans for a hotel and retail complex on a Liberty Avenue
block when the URA started buying the property for a planned
African-American Cultural Center. The site remains undeveloped.
"We just said, 'Why fight City Hall?' " Burroughs said. "You can't. We sold our property to them."
Udin insists that market forces are shaping Dranoff's plan, in which a
master redeveloper will oversee the work of individual developers
reclaiming the corridor incrementally. Lazarus-Macy's failed, he said,
because it was not part of a comprehensive strategy.
"That doesn't mean you go willy-nilly," Udin said. "You need to have a plan."
But Stauber pointed to the success of the Burlington Coat Factory
store, a discount outlet in the former Gimbels department store
building, now Heinz 57 Center, on Smithfield Street. The Downtown
outlet is one of the company's most successful stores.
"Whatever stores want to come to Downtown, I think that's the
right use," Stauber said. "Until Burlington Coat Factory moved into the
Gimbels building, nobody was going to take two lower levels of a
building that had been boarded up for several years. But Burlington
stepped up to the plate, and now it's a huge success."
The URA needs to offer its properties for sale or get moving with a plan, Stauber said.
"Will you see things change overnight? No. But you'll start
seeing developers like myself come in and buy property and put in real
investment."
Andrew Conte can be reached at aconte@tribweb.com or (412) 765-2312.